Nike shares a first look at Serena Williams US Open outfit

Serena Williams takes the lead with her style on court with a tennis look fit for a champion.


On August 29, the tennis champion will play at this year’s US Open in Flushing, Queens in a custom Nike set designed by Williams with a “hands-on” approach.


“Inspired by graceful competition dresses worn by figure skaters, the embellished bodice and skirt put Serena in the spotlight while allowing her freedom of movement,” noted the brand Outfit details in a statement. The skirt also has symbolic meaning as it consists of six layers honoring Williams’ previous six title wins at Flushing.


Courtesy of Nike

The set’s matching jacket and tote bag, bathed in a deep midnight hue, and her refractive “crystal-encrusted bodice” also reflect the starry night sky under which Williams will play Monday night’s match against Montenegro’s Danka Kovinić.




Courtesy of Nike

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The 23-time Grand Slam winner also arrives in a pair of custom NikeCourt Flare 2 sneakers featuring a “diamond-encrusted Swoosh design and her initials on the medial side” along with gold lace deubrés engraved with “400 hand-set diamonds in black ceramic, created in collaboration with Serena Williams Jewelry.”


Courtesy of Nike

As her possible last chance to redeem her 24th Grand Slam title (which she will match Margaret Court’s record), the US Open will also be William’s last round of matches before beginning her “evolution” away from tennis.


In her cover story for FashionSeptember 2022 editionReleased earlier this month, the All-Star open about her new journey away from her prolific, long-running career.


“I’ve never liked the word retirement,” Williams, 40, wrote in an essay for the publication. “It doesn’t feel like a modern word to me. I thought of this as a transition, but I want to be sensitive about how I use this word, which means something very specific and important to a community of people. Perhaps the best word to describe what I intend to do is evolution.




Julian Finney/Getty

She also shared that she would “reluctantly admit” to having entered this new chapter in life.


“For me, there is no luck on this issue,” she said. “I know it’s not the usual thing to say, but I feel a lot of pain. It’s the hardest thing I could ever imagine. I hate it. I hate that I have to be at this crossroads. I keep telling myself I wish it could be easy for me, but it’s not. I’m torn: I don’t want it to be over, but at the same time I’m ready for what’s next.”




Williams revealed that she hopes to focus on “other things that are important to her,” such as focusing on personal life with her husband Alexis Ohanian and theirs four-year-old daughter Olympia. The two are also hoping for another child.


Monica Schipper/Getty



When speaking on the “A conversation with champions“Panel, next to her sister Venus and other tennis players Nick Kyrgios and Naomi OsakaWilliams expanded on her take on “Evolution” on August 26 at the Lotte New York Palace Hotel in New York City.


“It’s more of an evolution of Serena,” she explained. “So for me, I feel like a lot of people could relate to that. Sometimes you just have a platform to just talk about it, which a lot of people can’t really put into words or really talk about. Yes, it’s just a development,” she said, adding that she’s “excited about the new things I’ve done and will continue to do.”

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