Cazoo and French Open, the DP is evasive

Cazoo and French Open, the DP dodges

While England’s Cazoo have just concluded their activities on the European continent, the main sponsor of the Open de France (September 22-25) casts a veil of uncertainty over Europe’s oldest golf tournament.

More bad news for the DP World Tour from Wentworth following the death of Queen Elizabeth II on Thursday.

Cazoo, situation

The biggest tournament on the European professional circuit ends on Sunday on 54 holes, a commitment dictated by the organization of Queen Elizabeth II’s funeral.

This fewer days impacts the tournament budget and expected return on sponsors, particularly the biggest ones – BMW and Rolex – for whom repeated exposure of their image is an absolute rule.

The millions that they inject into golf, but also into other sports, becomes a bit banal, there are so many of them. Getting people to talk about you at length comes at a cost that some people seem ignorant of since their oil well is bottomless.

Also, we say to ourselves “and why not us” and here are new boxes that multiply with ideas that can be very good, at least on paper and in a universal way. It’s always good on paper, and the “business plan” will arouse the interest of the banker.

We know many of them who had eyes bigger than their stomachs and who break their necks. But when they drag other organizations into the debacle, it’s just too much! This is the case of Cazoo, an English brand that sells used cars.

She sticks to sport, saves football clubs in distress, decides to export her science and ends up on the European continent, where she finds OM jerseys, among other things, to better represent her brand. At the same time, the French Open are fighting and Zorro-Cazoo is coming.

phew! And the tournament returns to its National Golf in two weeks. Or should we say “should” find? The information has been circulating in the corridors for a short time. Cazoo’s situation is catastrophic and halts all activity in the European area, which includes France and its national Opens.

Given the reckless nature of his release, you’ll have to quickly reread the contracts that bind this sponsor to the European Tour Group. When asked about this, Scott Crocket (Director of Media Communications) remains evasive. “The information falls to the worst, the grief that we know disturbs the “further information” necessary”.

Fine, but September 22nd is already tomorrow. How do you replace such a failing sponsor and his millions? “The topic is only really worth discussing at the beginning of the week. And who tells us that Cazoo won’t be in Guyancourt? In any case, we will not let this tournament down.

It’s the French Open after all! It’s desirable, but the French Golf Almanac leaves us in a cloud when it reminds us of the sudden disappearance of a Chinese sponsor, or the millions of Rolex series that went hand in hand and celebrated a long-standing loyal friendship. .

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