Morningstar Rating
Stock XNAS Rating as of
$7.74 −0.10(1.28%)
View Full ChartAs of Cboe BZX Real-Time Price Open
Company Report
Company Report
SoFi's Unique Model for Personal Finance and Rising Deposits Drives Strong Growth
Michael Miller
SoFi Technologies targets young, high-income individuals who may be underserved by traditional full-service banks. The company is purely digital and engages with its clients exclusively through its mobile app and website. Unlike existing digital banks, which generally have limited product offerings, SoFi offers a full suite of financial services and products including everything from student loans to estate planning. The intent is that this will allow its customers to structure the entirety of their finances around SoFi. By acting as a one-stop shop for its customers' finances, SoFi intends to create powerful cross-selling advantages that will reduce its cost of acquisition.
Price vs Fair Value
Price vs Fair Value
SOFI is trading at a 899% premium.
Price
$7.83
Fair Value
$65.00
Uncertainty
Very High
- 1-Star Price
- $96.11
- 5-Star Price
- $2.50
- Economic Moat
- Kzwgq
- Capital Allocation
- Ppxvgyg
Bulls Say, Bears Say
Bulls Say, Bears Say
Bulls
SoFi has rapidly launched an impressive array of products and services, and it remains the only firm offering a digital full-service model.
Bears
Revenue growth has come at the cost of rapid growth in expenses. SoFi remains unprofitable.
News
News
- Galileo Launches Secured Credit with Dynamic Funding Empowering Banks and Fintechs to Simplify Credit-Building for Consumers
- Galileo Launches Instant Account Verification and Machine Learning Risk Score to Secure Financial Transactions Amid Escalating Cyber Threats
- SoFi and Los Angeles Chargers Quarterback Justin Herbert Tackle Rising Costs of Youth Sports with Game Changers Challenge
- Galileo Enhances B2B Expense Management Offering with Mastercard Smart Data
- SoFi to Participate in Upcoming Investor Conference
- SoFi books upbeat earnings on notable growth in home loans, and its stock rises
- SoFi Technologies Reports Net Revenue of $599 Million and Net Income of $17 Million for Q2 2024, Marking Third Consecutive Quarter of GAAP Profitability
- Galileo Financial Technologies Adds 3D Secure to Bolster Online Fraud Protection
Trading Information
Trading Information
- Previous Close Price
- $7.84
- Day Range
$7.72–7.88
- 52-Week Range
$6.01–10.49
- Bid/Ask
- $7.73/$7.74
- Market Cap
- $8.24 Bil
- Volume/Avg
- 19.1 Mil/40.5 Mil
Key Statistics
Key Statistics
- Price/Earnings (Normalized)
- 43.53
- Price/Sales
- 3.37
- Dividend Yield (Trailing)
- 0.00%
- Dividend Yield (Forward)
- 0.00%
- Total Yield
- —
Company Profile
Company Profile
SoFi is a financial-services company that was founded in 2011 and is based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020, the company also offers payment and account services for debit cards and digital banking.
- Sector
- Financial Services
- Industry
- Credit Services
- Stock Style Box
- Small Core
- Total Number of Employees
- 4,400
- Website
- https://www.sofi.com
Competitors
Competitors
- Discover Financial Services DFS
- Synchrony Financial SYF
- Ally Financial Inc ALLY
Valuation
Valuation
| Metric | SOFI | DFS | SYF |
|---|---|---|---|
Price/Earnings (Normalized) | 43.53 | 9.87 | 9.38 |
Price/Book Value | 1.41 | 2.28 | 1.33 |
Price/Sales | 3.37 | 2.02 | 1.37 |
Price/Cash Flow | 17.40 | 4.09 | 2.10 |
Price/Earnings
SOFI
DFS
SYF
Financial Strength
Financial Strength
| Metric | SOFI | DFS | SYF |
|---|---|---|---|
Quick Ratio | — | — | — |
Current Ratio | — | — | — |
Interest Coverage | — | — | — |
Quick Ratio
No chart available
Profitability
Profitability
| Metric | SOFI | DFS | SYF |
|---|---|---|---|
Return on Assets (Normalized) | 0.97% | 1.98% | 1.91% |
Return on Equity (Normalized) | 5.25% | 21.35% | 16.50% |
Return on Invested Capital (Normalized) | — | — | — |
Return on Assets
SOFI
DFS
SYF
Credit Services Industry Comparables
Credit Services Industry Comparables
| 1-Day Chart | Name | Price | Morningstar Rating for Stocks | Capital Allocation | Economic Moat | Market Cap |
|---|---|---|---|---|---|---|
| Visa Inc Class A V | Dvhrllhdj | Lszyr | $530.8 Bil | |||
| Mastercard Inc Class A MA | Cthybcwm | Yjp | $450.3 Bil | |||
| American Express Co AXP | Vtnjjkg | Cwkh | $189.3 Bil | |||
| PayPal Holdings Inc PYPL | Yfvhlhbqc | Kythmn | $80.1 Bil | |||
| Capital One Financial Corp COF | Xdblqjjsz | Bdmllxl | $56.3 Bil | |||
| Discover Financial Services DFS | Ktvjhzzmb | Hhhryp | $34.3 Bil | |||
| Synchrony Financial SYF | Cxwhfxd | Ysbj | $19.1 Bil | |||
| Ally Financial Inc ALLY | Mpqzcdtcc | Ndw | $10.4 Bil | |||
| The Western Union Co WU | Wtccwczgy | Cpmrtv | $4.1 Bil |
Sponsor Center
Site Index
- Our Signature Methodologies
- Morningstar Investment Conference
What We Do
- About Us
- Careers
- Corporate Sustainability
- Newsroom
- Investor Relations
Company
- Advertising Opportunities
- Feedback
- Reprints
- Global Contacts
- Affiliate Program
Get Help
United States
© Copyright 2024 Morningstar, Inc. All rights reserved.Dow Jones Industrial Average, S&P 500, Nasdaq, and Morningstar Index (Market Barometer) quotes are real-time.
- Terms and Conditions
- Privacy Center
- Disclosures
- Member User Agreement
- Corrections
- Do Not Sell or Share My Personal Information
- Accessibility
